Saudi Entertainment and Amusement Expo 2026 factsheet
Focus – The leading trade expo for the entertainment, amusement and attractions industry in the Middle East, showcasing the latest innovations in rides, gaming, immersive technology, water attractions and leisure experiences for Saudi Arabia's rapidly expanding entertainment sector.
Industry – Theme parks, amusement rides, family entertainment centres, water parks, arcade and gaming, virtual and augmented reality, cinema technology, food and beverage, and leisure venue operations.
Venue – Riyadh Front Exhibition & Conference Center (RFECC)
Dates – 30 August to 1 September 2026
City – Riyadh, Saudi Arabia
Getting to Saudi Entertainment and Amusement Expo 2026
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Frequently Asked Questions
What type of companies exhibit?
Exhibitor product groups span arcade games, bumper cars, carousels, cinema equipment, climbing walls, digital projection systems, Ferris wheels, go-karts, laser tag equipment, roller coasters, ticketing systems, water slides, wave machines and zip lines — covering the full range of the entertainment and attractions industry.
What industries and sectors are represented at SEA Expo 2026?
The expo covers amusement attractions and rides, theme park and water park solutions, family entertainment centres, arcades and interactive experiences, and virtual and augmented reality, alongside food and beverage, venue operations, and leisure technology.
Who attends Saudi Entertainment and Amusement Expo as a visitor?
Key decision-makers attending include contractors and consultants, food and beverage managers, mall and retail leaders, investors and entrepreneurs, municipal authorities, venue owners, operators, and suppliers from across entertainment, leisure, and tourism sectors.
How big is SEA Expo 2026?
The show is expected to attract more than 12,000 visitors and 350 exhibitors, making it the largest gathering of the entertainment and leisure industry in the Middle East.
Why is SEA Expo growing so quickly?
The ongoing transformation of Saudi Arabia under Vision 2030 is unlocking new opportunities in the Kingdom at an unprecedented pace, driving surging demand for entertainment venues, theme parks, leisure destinations and the technologies that power them.
